The Grand Canyon Trust (GCT) was established in 1985 as a regional conservation organization whose mission is to protect and restore the Colorado Plateau – its spectacular landscapes, flowing rivers, clean air, diversity of plants and animals and areas of beauty and solitude.
GCT’s work focuses on public land and Native American issues on the Colorado Plateau. Priority is given to projects that are important to public lands management; that have broad public lands policy implications; and that have practical and demonstrable outcomes. For more information on GCT programs, please visit www.grandcanyontrust.org.
GCT currently employs a professional staff of twenty-eight, encompassing a wide range of skills from ecology to economics, policy and law. GCT has twenty-five board members, a national membership of approximately 3,000 people, and a volunteer network of 450+ individuals who assist with local fieldwork. GCT is based in Flagstaff, Arizona with satellite offices in Moab, Utah, and Denver and Durango, Colorado. GCT also contracts with a lobbyist in Washington, D.C.
Flagstaff and Surrounding Area:
The Communications Director will be based in Flagstaff. Flagstaff is a town of approximately 60,000 people located 140 miles north of the Phoenix metro area and 75 miles south of the Grand Canyon. The town is ethnically diverse, young, active and boasts excellent access to a wide range of public lands and recreational amenities. It is also home to Northern Arizona University, which has a student population of approximately 22,000.
Overview of Communications Director Position:
The Communications Director is responsible for Grand Canyon Trust’s external communications. This includes organizational marketing, communications systems, and communication with media, elected officials, decision-makers, members, and the public. S/he is the chief strategist and architect of a transition from traditional to electronic communications systems. S/he manages and edits publications, publicity and electronic outreach. S/he also works with program directors and other staff to improve communications and refine the Trust’s brand. Finally, s/he supervises employees and contractors as appropriate.
In recent months GCT received a grant to modernize its outreach, marketing, and member engagement. Development and implementation has been postponed so that the new Communications Director can oversee this process.
Duties and Responsibilities:
- Oversee the development and deployment of an organization-wide communication strategy that extends GCT's reach to media, decision makers, and members.
- Ensure a consistent style, tone and quality in external communications, including op-eds, blogs, websites, press releases, alerts, social media, annual reports, fundraising, membership and other materials.
- Develop and deploy creative outreach strategies that enhance programs, generate interest and recruit new members.
- Develop, deploy, and manage an integrated communication system that standardizes GCT’s brand presentation and enables fast, effective outreach, including:
- Internal protocols for external communication
- Email and web-based press releases
- Action alerts
- Member appeals
- E-news bulletins
- Social media
- Other outreach vehicles
- Use analytics to analyze, evaluate and report on the effectiveness of outreach tactics.
- Manage local, regional, and national media relationships. Expand and maintain a database of media contacts at the local, regional, and national levels.
- Work with program directors to improve communication skills, facilitate robust media coverage and outreach, and ensure consistency of tone and quality across programs.
- Work membership staff to leverage conservation programs to engage and recruit new members.
- Oversee major media campaigns.
- Manage and edit the Trust’s print publications including The Colorado Plateau Advocate and Board Bulletin.
- Assist in fundraising as directed by the Executive Director/Development Director.
- Undertake other tasks assigned by the Executive Director.
Compensation for the Communications Director is competitive among non-profit conservation organizations and commensurate with his/her experience. In addition to salary, GCT provides generous vacation, holiday and sick leave, together with individual health insurance, disability and 401(k) retirement benefits.