Funny, Viral or Infomavitve? - Content Marketing
You are about to spend some cash on content. You think it is probably the right thing to do. All the recent articles you have read talk about content marketing. You start day dreaming about a viral video. Maybe some old lady who screams, 'Where is the beef?"
Then you wake up scared, sweating and notice your left hand never trembled before and then you think it would be a bad idea. You start to think about brochures.
So what is the best methodology? Go for viral or just have a talking head and go for boring. Who strives to be boring? The best viral videos on YouTube that are not music videos are not professionally done. They don't look slick. Production value is low. The video is more common to a slice of life rather than a crew of seven on a set with nice lighting and shooting on a $25k camera.
Let's face it "Charlie Bit My Finger " is right on.
The most commonly watched videos are babies past Justin Bieber, Jennifer Lopez, Waka Waka and Lady Gaga. So past the top 10 music videos what's left? There is the "Baby laughing" 12 million views,
Does all this mean you should have either a baby or a rock star sell your product?
Maybe it all just boils down to demographics again. If your selling to teenagers, well that
rock star just may be the ticket. If your selling to middle-aged suits who do business,
you may just want to use that baby. There is a brokerage company doing just that.
I see their video on television in between bad news, sometimes good.
Let your demographics speak, if you don't have that info, your content marketing
may be a funny video but the right folks might not be staying to watch.
That's it for 5-Minute SEO